A Legacy of Fashion, Trust & Quality

New Navrang – Since 1980

For over  45 years,  New Navrang has been a trusted name in the fashion industry and one of Madurai’s most loved shopping destinations. Established in  1980 , our journey began with a simple vision—to provide customers with the latest fashion, premium quality, and affordable prices, all under one roof.

Over the decades, New Navrang has grown from a single store into a well-recognized fashion destination that has served  multiple generations of families . Our commitment to honesty, quality, and customer satisfaction has helped us build lasting relationships with thousands of happy customers across Madurai and beyond.

Our mission

To make premium-quality fashion affordable and accessible for every customer without compromising on quality, comfort, or style.

Every product we offer is carefully selected after maintaining strict quality standards. We believe everyone deserves fashionable clothing at a fair price.

Our Vision

Our vision is to become South India’s most trusted women’s fashion destination by continuously introducing new trends, maintaining exceptional quality, and delivering outstanding customer service.

We strive to create a shopping experience where customers can confidently choose products that combine style, durability, and affordability.

Our Legacy — Three Generations of Trust

First Generation – Founders Nagaraj Shanghvi & Sukhi Devi

New Navrang was founded in 1980 by  Mr. Nagaraj Shanghvi  and Mrs. Sukhi Devi , whose vision, dedication, and hard work laid the foundation of the business. Together, they built New Navrang on strong values of honesty, quality, and customer satisfaction, believing that fashion should not be a luxury but something everyone could enjoy.

Second Generation – Mr. Ramesh Kumar Sanghvi

Carrying the founders’ legacy forward, Mr. Ramesh Kumar Sanghvi  worked tirelessly to ensure that customers received quality products at reasonable prices while introducing fresh fashion trends to Madurai. His commitment earned the trust of thousands of families, making New Navrang a household name.

Third Generation – Mr. Aakash Jain

Today, the legacy of New Navrang is proudly carried forward by **Mr. Aakash Jain**, son of Mr. Ramesh Kumar Sanghvi.
Aakash Jain represents the new generation of entrepreneurs—young, energetic, innovative, and customer-focused. He is known for his dedication, hard work, and passion for building New Navrang into an even stronger brand. Carrying forward his family’s values, he believes that every customer deserves premium-quality products at honest and affordable prices.
With a clear vision for the future, Aakash is continuously introducing new fashion trends, expanding product collections, and modernizing the shopping experience while preserving the trust that New Navrang has earned since 1980.
His philosophy is simple:
**”Quality should never be expensive. Every customer deserves the latest fashion at the best possible price.”**

Why Madurai Trusts New Navrang

Trust is not built overnight—it is earned through years of honesty, consistency, and customer satisfaction. For more than four decades, the people of Madurai have placed their confidence in New Navrang because we have always stayed true to our values.

Our customers know that every product we sell is carefully selected for its quality, comfort, and durability. We never compromise on standards, and we believe in offering genuine value for money.

New Navrang has always been among the first to introduce the latest fashion trends to Madurai, especially leggings and modern women’s wear. While trends continue to change, our commitment to quality and affordability remains the same.

Many families who first shopped with us in the 1980s continue to visit our stores today. Parents who trusted New Navrang now bring their children and grandchildren, making us a part of generations of family shopping traditions.

Our Commitment

At New Navrang, we don’t just sell clothes—we build relationships based on trust.

Every customer who walks into our store becomes a part of the New Navrang family. We continuously improve our collections, services, and shopping experience because customer satisfaction is the foundation of our success.

For more than 45 years, our commitment has remained unchanged:

Quality. Fashion. Trust. Affordability.

These four values continue to guide everything we do and inspire us to serve Madurai with excellence for many more years to come